About SAMESAME

SAMESAME exists because we were tired of products that don’t last, brands that overpromise, and sustainability that feels boring or preachy. We wanted to build something better. Everyday products designed to be used, worn, loved, and kept.

The idea is simple. If you’re going to buy something, it should be worth owning.

SAMESAME started with reusable aluminium water as a small but meaningful step away from single-use waste. From there, it grew into a broader lifestyle brand spanning hydration, swimwear, and beyond. Everything is built around the same mindset. Better quality. Better design. Better choices.

We’re not here to claim perfection or save the world overnight. We focus on progress. On improving what already exists. On making products that fit seamlessly into real life. Beach days, long summers, early mornings, salty hair, and everything in between.

Founder

SAMESAME was founded by Charlie with a simple belief. Everyday products should be made better, not faster, cheaper, or disposable.

Frustrated by single-use waste and low-quality goods that fall apart, Charlie set out to create a brand focused on longevity, function, and style. What began as a push to reduce plastic through reusable aluminium water quickly evolved into a broader lifestyle brand that reflects how he lives. Coastal, active, relaxed, and design-driven.

SAMESAME isn’t about chasing trends. It’s about creating products you reach for every day and don’t feel the need to replace.

Our Mission

To create better everyday products that reduce waste, last longer, and look good doing it, without taking ourselves too seriously.

Our Values

Do better, not perfect.
Small improvements matter. Progress over greenwashing.

Quality over quantity.
Fewer products, done properly. Built to last, not to be replaced.

Lifestyle first.
Designed to be used daily. Thrown in a bag. Taken to the beach. Lived in.

Playful, not preachy.
We believe good brands can stand for something without shouting about it.

SAMESAME, but better.
Question the norm. Improve the everyday. Keep raising the bar.

SAMESAME is for people who care, just quietly. It’s about making better choices without changing who you are.

SAMESAME. But better.